The arts and crafts embody cultural identity and heritage in India, and artisans are the primary torch carriers and stewards of these traditions.
About Us
Founded by SALONI, a London fashion label, CONNECTING FOR INDIA is a platform dedicated to facilitating connections between Indian craft communities and global craft enthusiasts.
CONNECTING FOR INDIA links craft traditions with contemporary horizons through collaborative projects.
The arts and crafts embody cultural identity and heritage in India, and artisans are the primary torch carriers and stewards of these traditions. India’s artisans produce some of the finest textile-based crafts known today; their artisanal skill encompasses generations of knowledge and richly diverse regional design. However, the rapid modernisation of the textile industry poses enormous challenges to the continuity of these skills and, in turn, has a detrimental impact on artisans’ livelihoods.
CONNECTING FOR INDIA aims to support artisans through the power of connection and camaraderie across its communities and global networks.
Champion
Champion the revival and preservation of India’s craft heritage
Honour
Honour and support local artisan communities
Create
Create new livelihood opportunities through craft
Foster
Foster respectful and mutually beneficial collaborations between artisans, designers and other creative practitioners
Celebrate
Celebrate the creative spirit of craft as a confluence between artists, artisans, the rural and the urban
Connect
Connect with community on common values, sharing resources and supporting each other’s passions
