The arts and crafts embody cultural identity and heritage in India, and artisans are the primary torch carriers and stewards of these traditions.

Founded by SALONI, a London fashion label, CONNECTING FOR INDIA is dedicated to fostering spaces that expand artisanal creativity of Indian textiles. 

Through projects and initiatives that transcend cultural borders and distances, CFI nurtures value creation, education, and collaboration between artisan makers and global communities of craft enthusiasts.

The arts and crafts embody cultural identity and heritage in India, and artisans are the primary torch carriers and stewards of these traditions. India’s artisans produce some of the finest textile-based crafts known today; their artisanal skill encompasses generations of knowledge and richly diverse regional design. 

The modernization of the textile industry has stifled artisanal innovation in its pursuit of meeting commercial demands.  There is a growing need to reinvent a shared understanding of craft and intimate connection between artisan and consumer.

Through fostering connection and camaraderie within its communities and global networks, CFI aims to highlight the thought and technical innovation embedded in handcrafted textiles, creating value for both concept and creation.